How DeepSeek decides which brands to recommend

When someone asks DeepSeek for the best option in your category, it composes an answer from the sources it trusts — and only brands present in those sources get mentioned. For DeepSeek, those sources are typically 知乎 (Zhihu), 百度百科, and Chinese editorial sites. If your brand is missing there, you are invisible in the answer, no matter how good your product is.

How to check your DeepSeek visibility

  1. List the questions your customers ask (“best X for …”, “X 推荐 …”).
  2. See whether DeepSeek names you — or only competitors.
  3. Find which sources it cited, and get placed on the ones you're missing.
  4. Re-check over time, because AI answers change weekly.

When its API is configured, Sumhound can query DeepSeek as a model-only approximation and compare the mention result with other live engines. This API mode is not live web search, may differ from the consumer app, and does not promise current web citations.

Check your DeepSeek visibility now

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