How ChatGPT decides which brands to recommend
When someone asks ChatGPT for the best option in your category, it composes an answer from the sources it trusts — and only brands present in those sources get mentioned. For ChatGPT, those sources are typically Wikipedia, Reddit, and high-authority editorial sites. If your brand is missing there, you are invisible in the answer, no matter how good your product is.
How to check your ChatGPT visibility
- List the questions your customers ask (“best X for …”, “X 推荐 …”).
- See whether ChatGPT names you — or only competitors.
- Find which sources it cited, and get placed on the ones you're missing.
- Re-check over time, because AI answers change weekly.
Sumhound's free checker does all four automatically — and shows ChatGPT next to other Western and Chinese engines, so cross-border sellers see both sides of the firewall in one report.
Check your ChatGPT visibility now
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