Listings Items API adds Industry Vertical Pricing audience values in the US
Starting May 27, 2026, eligible US sellers can use additional Amazon Business Industry Vertical Pricing audience values in Listings Items API purchasable_offer payloads. The change is additive and does not affect integrations that do not use IVP audiences.
Read the official Amazon source01 · Source fact
What changed
Starting May 27, 2026, eligible US sellers can use additional Amazon Business Industry Vertical Pricing audience values in Listings Items API purchasable_offer payloads. The change is additive and does not affect integrations that do not use IVP audiences.
- Published
- May 20, 2026
- Effective
- 2026-05-27
- Deadline
- No explicit deadline stated
02 · Business impact
Who and what may be affected
- Operators
- Seller, Agency
- Surfaces
- Listings Items Api, Purchasable Offer
- Impact
- Revenue, Operations
- Settlement categories
- No direct payout category identified
03 · Next action
What to check
If you support IVP-enrolled US sellers, allow Amazon's new audience enum values in listing create and update payloads; otherwise no action is required.
confirmed source relationshipLast reviewed Jul 13, 2026